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More and more Indonesians are finding Internet-based stores to be a boon in their increasingly busy lives.
Indonesian consumers are slowly moving away from traditional methods of shopping. While the age-old system of a buyer meeting a seller face-to-face in the marketplace is still the dominant practice in society, more and more Indonesians are seeing cyberspace as a great alternative means of shopping.
The Jakarta Post, for example, reported earlier this year that Indonesia’s Internet users enjoyed the highest level of satisfaction in online shopping out of 14 countries in the Asia-Pacific region in 2013. The survey, conducted by MasterCard, showed that 96 percent of almost 1,000 respondents across the country were satisfied with the new method of shopping.
A similar survey by Visa Worldwide Indonesia undertaken in April of this year indicated that online shoppers spent an average of US$500 annually on airline tickets and accommodation and about $194 per year on fashion products and cosmetics.