Chinese new luxury buyers have gain favor with luxury goods sales in digital platform in China recent years. China now is not just only the biggest luxury goods buyers in domestic market but also the worldwide Luxury goods spenders. There are two main platforms that Chinese luxury goods buyers buying for their favorite brand—internet (mobile devices is particularly becoming the most popular method for buying goods online in China )and overseas and with 2% super- rich Chinese consumed 1/3 luxury goods globally.
Why digital important to many luxury brands lovers in China
Chinese new luxury buyers in digital world – Fashion China.